Restale podcasters and influencers were instrumental in swinging the election to president Donald Trumpaccording to a new report.
“Over the past two years, a set of massively popular podcasters and streamers have cemented themselves as the new mainstream information source for millions of young men, and according to a new Bloomberg analysis, used their perch to rally these voters in support of Trump and the political right, ” Bloomberg wrote in an article on Wednesday.
The podcasters and influencers Bloomberg analyzed were all male and have large audiences of mostly men. The nine podcasters and influencer groups were Adin Ross, Andrew Schulz, the Nelk Boys, Logan Paul, Joe Rogan, Lex Friedman, Patrick Bet-David, Shawn Ryan and Theo Von.
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Bloomberg released a lengthy article on the importance of right-wing podcasters and influencers in winning the election for President Donald Trump. (The Joe Rogan Experience)
Bloomberg summarized these podcasters’ political worldview as presenting America as a country “destabilized by rising inflation“And with” migrants streaming across the border and the start of World War III. ”
“The same messages were communicated in Trump’s inaugural address on Monday,” Bloomberg wrote. “With Trump back in power, broadcasters are well positioned to build support for his political agenda, transforming grievances into policies that have lasting effects even beyond Trump’s term.”
“None of the broadcasters considered themselves political experts, and their conservative talking points were sandwiched between freewheeling discussions about sports, masculinity, internet culture, gambling and jokes—making the rhetoric more palatable to an apolitical audience,” the article continued.
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Podcaster Joe Rogan has repeatedly talked about how the modern American left has driven many people away with identity politics and impractical policies. ((Photo by Michael Schwartz/WireImage))
According to research into changing Media preferences Nationally, Edison Research found that “nearly 50% of people over the age of 12 listen to a podcast monthly,” Bloomberg revealed.
In a particularly notable example in the 2024 cycle, Rogan’s interview with Trump has attracted more than 50 million views on YouTube in the final weeks of the campaign.
After the election, Bloomberg wrote that the influencers “have continued to make videos along the same themes—with increasing leeway from the platforms over previously against-the-rules content.” Meanwhile, Rogan, the Nelk Boys, Von, Fridman and Bet-David drifted from event to event throughout the inauguration and the preceding weekend. ”
Their influence, especially with young men, has only grown in the political arena. Bloomberg wrote that Trump’s political rhetoric matches up well with the most popular podcasters in the world.
“Trump’s personality and history are compatible with the programs’ messages about masculinity,” Alice Marwick, director of research at the Data & Society Research Institute, told Bloomberg.
Comedian Theo von attended President Trump’s inauguration on Monday, January 20. (Jasper Colt – Pool/Getty images)
“It’s like you’re not ashamed of your hankerings,” she added. ‘Don’t let anyone make you feel guilty, don’t let anyone bring you down. You have to be proud and strong, and you also have to go after the people who criticize you.”
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