Sony has officially entered the electric vehicle (EV) market with its new model, the Afeela 1. Developed in collaboration with Honda, this innovative vehicle aims to redefine the driving experience by integrating advanced technology and entertainment features. Unveiled at CES 2025, the Afeela 1 is now available for pre-order and marks a major milestone in Sony’s expansion from consumer electronics into the automotive industry.
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Exterior of the Afeela 1 (Sony) (Kurt “CyberGuy” Knutsson)
Performance and reach
Equipped with a powerful 482-horsepower all-wheel drive system, the Afeela 1 features a 91 kWh battery that provides an EPA-estimated range of 300 miles. It supports 150 kW fast charging and is compatible with Tesla’s Supercharger network, providing convenience for long distances.
Exterior of the Afeela 1 at a Tesla charging station (Sony) (Kurt “CyberGuy” Knutsson)
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Advanced Driver Assistance Systems (ADAS)
The Afeela 1 features an impressive array of 40 sensors and cameras, enabling Level 2+ ADAS features. These systems include lidar assistance for tasks such as automated parking and real-time environmental monitoring. The vehicle’s AI processing capabilities allow it to perform up to 800 trillion operations per second, paving the way for future updates that could improve autonomous driving capabilities.
Exterior of the Afeela 1 (Sony) (Kurt “CyberGuy” Knutsson)
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Technology and entertainment in the car
Sony places an emphasis on creating an interactive experience within the Afeela 1. The car features:
- An AI-powered personal assistant for voice interactions
- A dashboard-sized screen for navigation and entertainment
- Surround sound systems using Sony’s 360 Reality Audio technology
In addition, certain features will be available via a subscription model after an initial free period of three years.
Interior of the Afeela 1 (Sony) (Kurt “CyberGuy” Knutsson)
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Design and comfort
The design of the Afeela 1 focuses on comfort and aesthetics. The interior is made of high-quality materials, including plant-based and recycled components. The cabin is optimized for entertainment, with strategically placed displays and noise cancellation technology to enhance the passenger experience.
Interior of the Afeela 1 (Sony) (Kurt “CyberGuy” Knutsson)
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Prices and availability
The Afeela 1 is available in two versions: the Origin, which starts at $89,900, and the Signature, which costs $102,900. Currently, pre-orders are open exclusively to California residents, requiring a refundable $200 reservation fee. The Signature variant is expected to launch in mid-2026, while the Origin will follow in 2027.
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Exterior of the Afeela 1 (Sony) (Kurt “CyberGuy” Knutsson)
Kurt’s most important insights
Sony’s entry into the electric vehicle market with the Afeela 1 represents a significant shift towards the integration of technology and mobility. With its high-quality specifications, advanced driver assistance systems and focus on entertainment, it aims to appeal to tech-savvy consumers who are looking for more than just transportation.
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