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As a Los Angeles resident, my heart goes out to those affected by these horrific wildfires. The destruction is devastating and the loss immeasurable. I am extremely grateful to the firefighters and emergency responders who work tirelessly to protect our community.
While this tragedy is still unfolding in real time, I wanted to shine a light on the fashion and beauty brands that are supporting wildfire recovery efforts. By purchasing any of the products below, you will be directly helping disaster relief. Keep scrolling to discover other ways you can help during this crisis.
Little Words Project Sustainability Bracelet
The Little Words Project is donating 100% of the proceeds from the sale of this Resilience Bracelet to Fire Recovery Fund from the California Community Foundation. I love the message of resilience – our community is strong and we will recover and rebuild in time.
Tarte Fake Awake Eyeliner
Tarte donates 100% of net sales to tarte.com from 8 to 11 January t0 World Central Cuisine in support of wildfire relief efforts. In addition, the beauty brand is contributing $250,000 to the same organization to aid wildfire relief efforts and deliver self-care kits to evacuation shelters.
As someone who hasn’t slept well all week, Tarte’s Fake Awake eyeliner is a saving grace. Apply this eye highlighter to the waterline to instantly brighten your eyes!
Pura Vida Los Angeles Fire Relief Bracelet
Jewelry brand Pura Vida is donating 100% of the net profits from the sale of this bracelet to Los Angeles Fire Relief to Direct relief to provide resources to communities affected by wildfires in California. This waterproof braided bracelet is a simple everyday item.
BK Beauty Flawless Face Brush Trio
BK Beauty donates 100% of net sales proceeds to bkbeauty.com from January 9 to January 11 to Community Foundation of California in support of those affected by the forest fires.
This brush set includes three BK Beauty bestsellers: Foundation 101 Contoured, Foundation 109 Mini Contoured and Concealer A506. Add sparkle to your glow with these makeup brushes!
Frances Valentine Easy Heart Tote Bag
Spread some love with this heart print bag, just in time for Valentine’s Day! Frances Valentine is donating 100% of the proceeds from the sale of this bag to LA Wildfire Relief and Rescue.
How to help
Consider donating to:
