A Sports brand became viral On Monday and Tuesday after promoting an advertisement that calls for the protection of women’s sports.
Founder and CEO of XX-xy Athletics Jennifer Sey promoted a new advertisement for the Super Bowl on Sunday with former NCAA swimmer Riley Gaines and University of Nevada Volleyball player Sia Liili.
“We have unpacked the game on @xx_xyathletics. This is the big game advertisement that will not run a big brand,” Sey has posted.
The advertisement entitled “Real Girls Rock” showed various female athletes who train about voice -overs from critics who refer to Gaines and Liilii as “Transphobic” Bigots.
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“I just have to say, what does it matter if biological men play in women’s sports? Just be included,” said a male voice.
“It couldn’t agree anymore. This is just a bunch of anxiety of right-wing Bigots,” replied a female voice.
Another male voice said, “Males that invad the sport of women is not even a problem for me.”
“These female athletes just have to work harder-” the voice of a man started.
“And the other not blaming their lack of success,” ended the voice of another woman.
The video started quickly, from Tuesday, more than six million views and various positive comments.
“You are fast! Bunch of over -performers, all of you!” Xx-xy athletics posted on x Tuesday.
One of the reactions came from “Harry Potter” author JK Rowling, an old advocate for only women’s spaces, who celebrated the advertisement and shared more than 14 million x followers.
“This is the first and probably the last time I will retweet an advertisement, but I think it’s great,” wrote Rowling on Monday.
Rowling shared the advertisement again on Tuesday and expressed her support for the brand.
“My husband Neil (Marathon and Endurance Runner) just told me that he bought four T -shirts. In the coming years, a great demand will ask self -proclaimed liberal men,” which way were you – the rights of women or the requirements From the men ” wrote Rowling.
In a comment Fox News DigitalLiilii explained the importance of the advertisement and others like this.
“‘Real Girls Rock’ is an impactful advertisement because it shows the side of women’s sports that nobody sees: the process and the routine. It’s about appearing for lifts, practices and conditioning to get better every day,” Liilii said. “This becomes much more difficult when a man is able to compete with us. They have been made faster and stronger. We have a disadvantage of the jump. Moreover, it emphasizes the hateful rhetoric many women in the Mountain West conference that have simply been received for standing up for the truth.
XX-xy Athletics was launched in 2024 by former Levi’s executive Jennifer Sey in contrast to title IX changes to the BIDEN administration and the 2024 Olympic Games.
Since the company’s launch, Sey has postponed several advertisements for women’s sports and only female spaces, some of which have also become viral.
Jennifer Sey spoke with Fox News Digital in 2024 about the importance of advertisements that enable women. (Xx-xy athletics)
“If we can do that and can expand astonishing content it supports, it will be normalized to stand up for women and girls, and I think people in the non-far links have neglected the aids of culture,” Sey said Fox News Digital. “That is how ideas are embraced, by art and brands. Politics is downstream of culture. We have to win this in the cultural arena, and so I think my brand can be a large part of that.”
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