The winner of this year’s Pop-Tarts Bowl will be able to taste victory in the form of a toasted sandwich breakfast pastries.
The only bowl with an edible mascot now has a fully functional toaster for the winning team to enjoy on the field after the December 28 game in Orlando, Florida.
Pop-Tarts Bowl officials on Sunday unveiled the new trophy, which features a silver football with two metal slots place Pop-Tarts. (See the video at the top of this article.)
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Last year’s trophy looked the same, but it was only for display.
This year’s trophy, created with the help of GE Appliances, allows the Pop-Tarts Bowl champions to toast their game winning snacks.
GE Appliances helped turn the Pop-Tarts Bowl trophy into a working toaster. (Florida Citrus Sports)
As bowl games outside of the College Football Playoff have become increasingly watered down, organizers have sought new ways to steal the spotlight.
Food has often overshadowed games due to the creative celebrations on the field.
Food has often overshadowed games due to the creative celebrations on the field.
In Frisco, Texas, the coach of the winning team at the Frisco Bowl receives a coffee bath (presumably iced coffee). The title sponsor of the game is Scooter’s Coffee.
In Charlotte, North Carolina, the coach of Duke’s Mayo Bowl winning team is showered with—no surprise—mayonnaise.
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In Boise, Idaho, the winning coach of the Famous Idaho will receive the Potato Bowl fries dumped on him.
Florida Citrus Sports, the organization behind two of Orlando’s three bowl games, has also embraced it food flair.
The Pop-Tarts Bowl Trophy is more than just a decoration. It’s also a toaster. (Florida Citrus Sports)
The game, formerly known as the Cheez-It Bowl (not to be confused with the Cheez-It Citrus Bowl, also played in Orlando), was renamed the breakfast pastry in 2023. That was the sixth name change (and third food) since the move from South Florida in 2001.
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The bowl also features an anthropomorphic Pop-Tart mascot named Strawberry.
After Kansas State defeated North Carolina State in last year’s Pop-Tarts Bowl, Strawberry was lowered into a giant toaster and presented to players on the winning team to eat (replaced by an edible replica).
A Kansas State player hoists the Pop-Tarts Bowl trophy as his team celebrates with the game’s mascot in 2023. (David Rosenblum/Icon Sportswire via Getty Images)
The Miami Hurricanes and Iowa State Cyclones will battle for the right to become the first team to hoist the Toaster Trophy.
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This year, fans voted to determine which flavor of Pop-Tart the players would eat after the game.
The choices were between cinnamon roll, hot fudge sundae and wild berries. The cinnamon roll won.
