
Chow Tai Fook embraces the ‘wearability’ and more casual consumer amid the tough economy of post-Covid life
Chow Tai Fook Jewellery’s new flagship store, which opened in Hong Kong’s central district in September, has a subtle design, like most of the jewelery sold inside. The name above the door does not contain the Chinese characters for “Chow Tai Fook” displayed at the top of the retailer’s thousands of outlets. And inside, the…