Meghan Markle’s New Netflix Show has drawn comparisons with the work of Lifestyle Guru Martha Stewart and famous chef Rachael Ray, but experts say that the Duchess of Sussex still has much to learn.
“With Love, Meghan”, who premiered on March 4, followed the 43-year-old while she shared cooking, hosting and garden tips while she appeared alongside famous friends and chefs on an estate in Montecito, California.
Although the show has already been renewed for a second season, it has received an overwhelming negative reaction from critics.
PR expert Doug Eldridge told Fox News Digital that while Stewart and Ray have taken two different marketing approaches while building their rich, there was an essential common component – one that Markle is currently missing.
Meghan Markle’s new show made comparisons with those of Martha Stewart and Rachael Ray. (Getty)
“In marketing there is ambitious marketing and relativeness marketing. Martha Stewart was ambitious; Rachael Ray was recognizable. Every personality came in from a different direction, but managed to make contact with their audience (because they were authentic) and with that to the top of the lifestyle Mountain,” said Elkrige.
He continued: “Connection comes in two forms, but regardless of the path or direction, it remains the critical first step in every creative or marketing effort.”
A lack of authenticity was one of the most penetrating complaints of critics who had the problem with “With Love, Meghan” and Markle as host, with some that the establishment of the show was a contributing factor.
Prince Harry and Meghan Markle married on 19 May 2018 in Windsor Castle. (Getty Images)
The show was not filmed in the house of Montecito that Markle shares with her husband Prince Harry, 40, and their children Prins Archie, 5, and Princess Lilibet, 3. In an interview with People Magazine, Markle explained why, instead, she chose the show to film in a rental home in her neighborhood.
“I wanted to protect that safe haven,” she said the outlet. “We are a close-knit family, and I love those moments of lili for a nap, lunching together, having holy time together at the end of the day.”
“Our kitchen is where Mama simply cooks for the family, and with a crew of 80-plus people, those are many people to have in your house!” Markle added.
PR expert Doug Eldridge noted that Stewart attracted a large fan base because she is ‘ambitious’. (Noam ends)
On the other hand, Stewart’s iconic “Martha Stewart Living” show was initially filmed in her house in Turkey Hill Road in Westport, Connecticut, before production moved to Westport Digital Studios in Westport.
Production for “The Rachael Ray Show” by Ray mainly took place in Chelsea Television Studios in New York City, although some episodes were filmed in the house of the Food Network Star in Lake Lucerne, New York.
While he spoke with Fox News Digital, Eldridge emphasized the importance of authenticity for a show of brand.
“Authenticity is like moisture – you can’t see it, but you can walk in a room and feel it,” he said. “It is also of crucial importance for what Markle is trying to achieve. Authenticity promotes relativity, which in turn creates for lightability, all of which are needed for sellability.”
The PR expert noted that the enormous popularity of Markle’s deceased mother-in-law, Princess Diana, came from her authenticity.
“Connection comes from authenticity and relativity; the public must see something of themselves in you,” said Eldridge. “The reason that Diana was referred to as ‘The People’s Princess’ is because people in the United Kingdom felt a bond with her – they thought she was both ‘one of them’ and a princess. It was a rare performance and proof of Dianna’s lendancy, but again, it all started with her authenticity and feeling of relativity.”
The PR expert said that Ray’s profession is due to its recognisability. (Getty Images)
Ryan McCormick, managing partner at Goldman McCormick PR, also shared his opinion about the comparisons between established Lifestyle -Gastheren, including Stewart and Ray and those who, like Markle, follow in their footsteps.
“One of the biggest comparable differences between the link of Rachel Ray and Martha Stewart and now Meghan Markle is how they communicate with their followers,” he said. “Ray and Stuart talk directly with the viewer at home, making them the feeling that they are the only person in the world (promote a strong connection). Both always give lessons and offer value to their audience.”
“Authenticity is like moisture – you can’t see it, but you can walk in a room and feel it. It is also crucial for what Markle tries to achieve.”
While McCormick noted that “with love, Meghan” “” beautifully filmed “, he said that Markle does not seem to be” with viewers. “
“The Duchess Tells what happens in her life, and she especially likes to show your visually tasty dishes. However, she does not reveal how you can make them (what Ray and Stuart do), “he said.
McCormick also shared his observation that the posture on Markle’s screen may have made it difficult for the public to make contact with her.
“I’m not sure if it was meant, but it seems that Markle is usually guarded,” he said. “It can be a challenge for a viewer to connect with a person like this compared to someone who is attractive and open.”
“With love, Meghan” debuted on March 4. (Netflix)
“I am not sure if it was meant, but it seems that Markle is usually monitored. It can be a challenge for a viewer to bind a bond with a person like this compared to someone who is attractive and open.”
In the final episode of “With Love, Meghan”, Markle was accompanied by Harry, her mother Doria Ragland and some of her best friends, as she’s relevant her lifestyle brand “as always celebrating.”
Markle originally debuted her brand as “American Riviera Orchard”, but The name changed After making it confronted with trademark problems.
In an interview with People Magazine, Markle shed through that her characteristic jam, made famous during the debut of the American Riviera Orchard, will be one of the products that she will launch through her brand in the spring. Products will be available on the official website of the brand, according to the outlet.
While he spoke with Fox News Digital, Eldrige explained that Markle is probably experiencing a tough fight while she tries to build her lifestyle imagination.
“It is difficult; in the last 20 years this has become an ever -drying space and there are few ‘fresh ideas’ to draw,” he said. “At the moment it is less about talent or training, and more probability and charisma.”
“The latter creates an extra obstacle for Markle to erase, because of her polarizing reputation and weak Q -score,” Eldridge added. “It’s like starting a cross-country road trip with a slow leak in one of your tire you might make it, but what would be a long, difficult journey, just became so much trickier.”
All eight episodes are available for streaming on Netflix. (Netflix)
Both Markle and Netflix announced that on Friday “With love, Meghan” Will return for a second season, which has already been filmed.
“Save Romaine calmly … or not (!) Because I am very happy to share that season 2 of ‘With Love, Meghan’!” In addition to a video that was shared on her Instagram story, Markle wrote.
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In the clip, the Duchess wore a white baseball cap in relief with “Settuce Romaine Calm” in italics at the front with the title of the show at the back.
Markle also teased the second season in a message that she uploaded on her Instagram page. She shared a video compilation of clips from the first season of “With Love, Meghan”, write in the caption, “If you like season 1, wait until you see the pleasure that we have cooked in season 2!”
“Thank you for becoming a member of the party and endless thanks to the great team and the crew who helped bring it all to life!”
“With love, Meghan” a second season was renewed. (Meghan Markle/Instagram)
“Like things are currently, I don’t think Markle offers a strong stimulus to viewers to hang around. At the same time, it would not be a bad idea to give her the benefit of the doubt, because even the most successful individuals have not been hit at home, running their first time.”
On Friday, “With Love, Meghan” climbed to no. 5 on the top ten Netflix in the United States, but it fell out of the list during the weekend.
Eldridge noted that it was crucial that Markle succeeded with her new efforts, but noted that her appeal to a wider audience might be limited, whereby the fan base of the Duchess is compared with that of that of that of President Donald Trump and former vice -president Kamala Harris.
“At this point, Markle is similar to both candidates who ran in the last presidential election,” he said. “They were loved by their core demos and despised by those outside, which means it really came down to a number game.”
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He continued: “Make no mistake, Markle has a large, loyal, next, but just like a baseball game, the angry usually stands out more than the cheers, so they often seem more unanimous – regardless of whether that is true. Again, it will be a figure that is moving forward. Markle must just stay in the battle box, the host of ignoring, the crowd, the crowd of ignoring, the crowd, the crowd, the host at the host at the host at the host at the host at the host at the first host, the host at the host at the host at the host at the host at the host at the host at the first host.” “”
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McCormick also used a base balance when he emphasized that Markle should find a way to attract and retain a loyal viewers to pursue Stewart’s success and ray.
“People must have a reason to invest emotionally in a show,” he said. “With Ray and Stuart, a person can learn to prepare multiple dishes in every episode. They also laugh and have the feeling that they are spending time with a best friend.”
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“As things are currently, I don’t think Markle offers a strong stimulus to viewers to hang around,” McCormick added. “At the same time, it would not be a bad idea to give her the benefit of the doubt, because even the most successful individuals did not get home, their first time ran on the bat.”
