
Royal fans, rejoice – Megan Markle I’m preparing to launch my new Lifestyle brand!
43 -year -old Duchess of Sussex, declared on February 17, 2025 that she had changed the name of the brand From American Riviera Orchard to always to reflect the expanding range of products that will be available.
“Last year I thought,” The American Riviera, that sounds like such a great name. ” This is my neighborhood; This is a nickname for Santa Barbara, but it limited me to things that were just produced and grown in this area, “Megan said in a video posted on Instagram.
Here’s all you need to know about the brand, from the date of exit to the products offered and the contradictions about changing the name.
Issue
The products will be available from spring 2025, according to an Instagram publication by an employee as an once -on -19th account.
Although a specific date has not been confirmed, Megan said in her recent video on Instagram that launching the brand will coincide with the premiere of her Netflix Lifestyle documents, With love, MeganIntroduced will be issued on March 4, 2025.

Products
Megan also revealed that as he will always continue to make a jam – the first product that it annoys under the brand’s previous name.
“Of course, there will be canned fruit,” Markle said in the Instagram video. “I think we’re all clear at this point that the sweet is my sweet. But there are so many more products that I just love, and now it’s time to share them with you. So I just can’t wait to see it. Thanks, guys! “
While some of the products offered will be obtained from Megan’s home in California, US Weekly He understands that the vision of the brand is much more.
Although Megan is left tightly with other products she published a collage On Instagram, which may contain some tips.
The collage has a cocktail recipe for something called the Signature Tig Cup, which is most likely a reference to Tig, the former Lifestyle blog of Megan, which she closed before joining the royal family.
The collage also has pictures of inspirational quotes.
“Stay close to people who feel like a sun,” says one of the quotes. Another reads: “I love you with my whole ass. I would say my heart, but my ass is more. “
Will Prince Harry participate with Megan’s new brand?
It is unknown if Megan’s husband, Prince HarryHe will participate in the promotion of the brand or if he has inspired any of the products.
However, it is worth noting that the Duke of Sussex, 40 -year -old, inspired the AS Ever brand logo, which has a palm tree and two hummingbirds on both sides.
USA Understands that the palm tree is chosen as a nod to the home of Megan and Harry in Montesito where they live with their two children, Prince Archie5, and Lilibet3
In the meantime hummingbirds were chosen because they are a favorite of Harry, USA can confirm.
Dispute
Megan revealed in her previous video on Instagram that she decided to change the brand’s name, as always when “Netflix appeared, not only as my partner in the show, but also as my partner in my business.”
USA He understands that Megan registed the name of the company years ago before making a formal change.
The name as always also belongs to a vintage company for clothing Based in New York and New Jersey, founded in 2017
Aunt and Hello, the founder of the company Mark Kolski launched a statement shared via Instagram on Tuesday, February 18, after Megan announced the change of name.
“I want to thank you to all the old friends who know and love our small family brand as always, as well as to congratulate everyone who has just realized that we are existing. In the last 36 hours, there has been a pouring of support and concern about the recent events surrounding our namesake brand, “the statement said. “We are aware. We are not connected. “
Speaking with The New York TimesKolski said he considered legal action, but eventually decided against it.
“My brother is a lawyer and I called him so,” he told the exit. “He is not an intellectual property lawyer, but he said, you know, you have some rights based on your well -known business.”
“I am not trying to accumulate any legal offensive here,” Kolski added. “At the moment, I’m just going back to work and trying to keep up with my brand’s awareness. If there is a conflict that affects my business, then I will judge it. “
“What he feels is there, people make comments, and the media that wants to create a break between us, but not,” he added. “I didn’t talk to them. They didn’t tell me. No battle. “