Good morning.
As Chief Executive Officer LA28Reynold Hoover has been charged with organizing the 2028 Olympic and Paralympic Games in Los Angeles. Last night I spoke with a retired three-star US Army lieutenant general about his vision and strategy to make the Games sustainable, profitable and bigger than ever. Hoover was our featured guest at a dinner in Los Angeles for sustainability leaders that he sponsored Deloittewho is also the sponsor of this newsletter.
Hoover held senior positions in the White House, the Federal Emergency Management Agency, and the CIA, and served as deputy commander of the US Northern Command (NORTHCOM). Among other things, these experiences taught him the importance of trusting relationships and partnerships for doing business.
Bringing 15 million visitors to watch more than 15,000 athletes compete in 36 sports also requires money, technology and an army of volunteers. While Los Angeles doesn’t plan to build new games facilities, it will retrofit old ones — building a track field on top of the existing one at the Los Angeles Coliseum, for example, at a cost of about $100 million. Softball and canoe slalom will be held in Oklahoma City, which already boasts world-class facilities for those sports.
As a driver of long-term economic growth, Olympics there is mixed record. But the 1984 Olympics in Los Angeles were a triumph of planning that helped make them the first profitable games in years. It took technology to a new level—1984 was a pivotal year in engineering, after all – and it turned out to be a pivotal moment for women as they were able to compete in the marathon and other sports for the first time that year.
There is no doubt that 2028 will be a key year for the Olympic Games as well. When asked about the legacy he would like to leave at the 2028 Olympics, Hoover said he wants to do a good job. Whether it’s organizing the torch in 50 states or using artificial intelligence to reinvent the participant experience, it’s clear that Hoover is setting the bar high when it comes to what’s ‘good’.
More news below.
Diane Brady
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TOP NEWS
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This edition of CEO Daily was prepared by Joey Abrams.
