Cate Blanchett is one of the many actors she expresses her fears about artificial intelligence.
In a recent interview with the BBC, the Oscar winner said the technology “deeply concerned” her.
“I look at these robots and self-driving cars and I don’t really know what that gets out of anyone,” she told the outlet.
Blanchett added that she is “less concerned” about the impact of AI on her work and more “about the impact it will have on the average person.”
Cate Blanchett told the BBC she is “deeply concerned” about the impact of AI on Hollywood and beyond. (Jed Cullen/Dave Bennett/WireImage)
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“I worry about us as a species, it’s a much bigger problem,” she said.
The “Don’t Look Up” star continued, saying that the threat of AI is “very real” because “you can completely replace anyone.”
“Forget whether they’re an actor or not, once you’ve recorded yourself for three or four seconds, your voice can be replicated.”
She added: “If you look at it one way, it’s creativity, but it’s also incredibly destructive, which is of course the other side of it.”
The Oscar winner said the threat of AI is “very real” because “you can completely replace anyone.” (Noam Galai/Getty Images)
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Blanchett’s fears were raised just a few weeks before Creative Artists Agency (CAA), the company that represents her, and YouTube announced their new partnership to manage the likenesses of actors and athletes in AI-generated content.
“Working with CAA, we’re gaining insight from some of the world’s most influential figures – some of whom have been significantly influenced by the latest waves of AI innovation – to refine our product before releasing it to a broader group of makers and artists”, the company mentioned in a blog post.
“If you look at it one way, it’s creativity, but it’s also incredibly destructive, which is of course the other side of it.”
“CAA customers’ direct experience with digital replicas in the evolving landscape of AI will be critical in shaping a tool that responsibly empowers and protects creators and the broader YouTube community.”
Next year, CAA’s customers will have access to technology that can identify AI-generated content with their likenesses, giving them the option to have it removed through a privacy complaint process.
Blanchett’s agency, Creative Artists Agency, has partnered with YouTube to help its clients monitor AI-generated content on the platform. (Portfolio Rocco Spaziani/Archivio Spaziani/Mondadori via Getty Images)
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“At CAA, our AI conversations are centered around ethics and talent rights, and we applaud YouTube’s leadership for creating this talent-friendly solution, which fundamentally aligns with our goals. We are proud to partner with YouTube as it takes this important step in empowering talent with greater control over their digital likeness and how and where it is used,” Bryan Lourd, CEO and co-chairman of Creative Artists Agency, said in a statement on YouTube’s post about the deal.
Several actors have already encountered problems when their faces and voices are used for AI-generated materials without their consent.
“Black Widow” star Scarlett Johanssonalso a CAA customer, took legal action against OpenAI last year when she claimed the company released its ‘Sky’ voice system that resembled her voice after she rejected the company’s offer to hire her for the job had already rejected.
“When I heard the released demo, I was shocked, angry and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine that my closest friends and news media couldn’t tell the difference. Mr. Altman even insinuated that the similarity was intentional, by tweeting a single word ‘her’ – a reference to the film in which I voiced a chat system, Samantha, who enters into an intimate relationship with a human,” the statement said. released by NPR in May, read.
Scarlett Johansson has taken legal action against OpenAI after claiming the company used a voice similar to hers for its ‘Sky’ voting system. (Paolo Blocco/FilmMagic)
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“As a result of their actions, I was forced to engage legal counsel, who wrote two letters to Mr. Altman and OpenAlwhich outlined what they had done and asked them to describe the exact process by which they created the ‘Sky’ voice. Consequently, OpenAl reluctantly agreed to remove the voice of ‘Sky’,” the statement continued.
In a statement to Fox News Digital, OpenAI CEO Sam Altman said: “Sky’s voice is not Scarlett Johansson’s, and it was never intended to be like hers. We have identified the voice actor behind the voice of Sky cast before we could reach Ms. Johansson. Out of respect for Ms. Johansson, we have discontinued the use of Sky’s voice in our products.
In August, Tom Hanks posted a statement on Instagram saying, “There are multiple advertisements on the Internet falsely using my name, likeness, and voice to promote miracle cures and cures. These advertisements were created without my consent, fraudulently, and through AI.”
He continued, “I have nothing to do with these posts or the productions and treatments, or the spokespeople promoting these treatments. I have type 2 diabetes and I ONLY work with my board certified physician regarding my treatment. LEAVE YOU DON’T BE DONE. Don’t get ripped off.
Tom Hanks has had his likeness used twice without his consent in AI-generated advertisements. (Chris Hyde)
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Hanks’ likeness was also used in a dental company scan in October 2023, when he issued a similar warning to fans.
Lindsay Kornick of Fox News Digital contributed to this report.
