Brett Favre Calls Out Allstate CEO After Sugar Bowl Post: ‘Woke Is A Joke’


NFL Hall of Famer Brett Favre, like many others, was unimpressed with Allstate CEO Tom Wilson’s message before the Sugar Bowl this week.

Wilson faced backlash on social media after saying so in a video message on Thursday College Football Playoff quarterfinal game that Americans must overcome an “addiction to division” and instead “accept people’s imperfections and differences.”

Tom Wilson, chairman and CEO of Allstate Corp

Tom Wilson, chairman and CEO of Allstate Corp., listens during the CEO Initiative event in New York on September 25, 2017. (Misha Friedman/Bloomberg)

His message was in response to a terrorist attack on Bourbon Street in the early morning hours of New Year’s Day that killed fourteen people and injured dozens of others.

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“On Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We must also stand stronger together by overcoming an addiction to division and negativity,” he said.

“Join Allstate and work in local communities across America to amplify the positive, increase trust, and accept people’s imperfections and differences. Together we win.”

Favre posted on X Friday, slamming the statement at the same time Calling ESPN for not broadcasting the national anthem before the Georgia-Notre Dame game.

Brett's favorite

Former NFL player Brett Favre speaks on the SiriusXM stage during Super Bowl LIV on January 31, 2020 in Miami, Florida. (Cindy Ord/Getty Images for SiriusXM)

“I heard: There was no Sugar Bowl anthem on television yesterday. Instead, a DEI message from the CEO of Allstate,” his post read. “Woke is a joke.”

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Many threatened to boycott Allstate over the message, but in a statement to Fox News Digital Thursday, the company clarified Wilson’s stance and condemned “violence in all forms.”

“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all forms. We stand with the families of the victims, their loved ones and the New Orleans community. The reference to overcoming division and negativity reflects a broader commitment to promoting trust and positivity in communities across the country,” the statement said.

Caesars Superdome before game

The field for a game between the Notre Dame Fighting Irish and Georgia Bulldogs at Caesars Superdome. (Stephen Lew/Imagn Images)

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Shamsud-Din Jabbar, a US Army veteran, plowed through a crowd of people on Bourbon Street using a pickup truck with an ISIS flag. He was pronounced dead after exchanging gunfire with police.

The FBI labeled it as one act of terrorism and found a number of potential improvised explosive devices around the French Quarter and in Jabbar’s vehicle.

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