President-elect Donald Trump has released a new fragrance line for men and women to commemorate his historic election victory, and he found an unwitting model to help sell it.
An online ad for the fragrance features a viral photo of Trump and Jill Biden, with the first lady apparently smiling at him during the fragrance’s reopening ceremony. Notre Dame Cathedral Saturday in Paris.
“Here are my new Trump perfumes and perfumes! I call them Fight, Fight, Fight, because they represent WINNING us,” Trump wrote in a post on his social media platform Truth Social.
“A scent your enemies cannot resist,” reads the slogan.
TRUMP, JILL BIDEN AT THE REOPENING OF NOTRE DAME IN FRANCE WITH WORLD LEADERS

President-elect Donald Trump shared an image and a link to a website on his Truth Social account to promote his new fragrance line. (Truth Social/@realDonaldTrump)
Trump was in between French President Emmanuel Macron and his wife Brigitte Macron at the ceremony, which was also attended by Ukrainian President Volodymyr Zelenskyy and Britain’s Prince William.
The first lady and her daughter Ashley also sat in the same row as Trump.
Noticeably absent from the festivities was President Biden, who declined an invitation to attend the ceremony, which was held five years after a devastating fire destroyed the century-old Paris monument. The White House called it a “scheduling conflict.”
On Election Day last month, social media erupted when the first lady was photographed wearing a red pantsuit to cast her vote. The clothing choice raised eyebrows, as the color red is synonymous with the Republican Party.
Many joked about X that the first lady voted for Trump in the wake of speculation that the Bidens were unhappy with the way the president was forced to end his re-election bid in July.
The first lady sparked another firestorm on social media when many noted what appeared to be a frosty reception for Vice President Harris at the Tomb of the Unknown Soldier at Arlington National Cemetery during a Veterans Day memorial ceremony. Harris was Trump’s opponent in the 2024 presidential race.
As Harris took his seat for the wreath-laying ceremony, Biden appeared to look straight ahead through dark sunglasses.
“Jill Biden refused to even look at Kamala,” wrote the popular X account “End Wokeness.”
Conservative author David Harris Jr. has suggested there appears to be a ‘rift’ within the party following Harris’s loss to Trump.
On its fragrance website, the “Fight, Fight, Fight” collection is for “Patriots who never back down, like President Trump.”

First lady Jill Biden speaks with President-elect Donald Trump during a ceremony marking the reopening of Notre Dame Cathedral in Paris on December 7, 2024. (Thibault Camus/Pool/AFP via Getty Images)
“This fragrance is your battle cry in a bottle,” the description reads. “This limited edition cologne embodies strength, power and victory.”
The bottles of cologne and cologne bear the image of Trump and the raised fist of the assassination attempt on him on July 13 during the rally in Butler, Pennsylvania, that claimed the lives of Corey Comperatore50, firefighter and father of two daughters.
Trump was hit in the right ear and two other men, David Dutch and James Copenhaver, were also wounded by gunfire.
TRUMP WELCOMED BY WORLD LEADERS TO NOTRE DAME’S REOPENING CEREMONY IN ‘PRESIDENTIAL’ FASHION

Vice President Harris and first lady Jill Biden attend a Veterans Day ceremony at Arlington National Cemetery on November 11, 2024 in Arlington, Virginia. (ANDREW CABALLERO-REYNOLDS/AFP via Getty Images)
The perfume and cologne begin for $199 and $298 to buy one, you get one for a 50% option.
According to the website, two of the fragrances have already sold out.
“Great Christmas gifts for the whole family. Go to gettrumpfragrances.com/. Merry Christmas and a Happy New Year!” Trump wrote.
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This is the latest product the president-elect has sold this year. He also sold “God Bless the USA” Bibles and a $400 line of sneakers during his presidential campaign.
Fox News Digital reached out to the White House and the first lady for comment but did not immediately receive a response.
Charles Creitz of Fox News Digital contributed to this report.