Nike made his first debut Super bowl Commercially in 27 years last month, and although a female line-up from athletes was involved with stars, the advertisement was criticized for the company’s position on supporting transgender athletes that participated in women’s sports.
Caitlin Clark, Sabrina Ionescu, Juju Watkins, Sha’Carri Richardson, Jordan Chiles and other stars of different sports were in one minute’s advertisement that had a different language with the same theme.
The slogans include “you can’t bend, so flex”, “you can’t fill a stadium, so fill that stadium”, “you can’t be emotional, so be emotional” and “you can’t win, so win.”
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Jennifer Sey with brand ambassadors Paula Scanlan, left, and Riley Gaines, right (Xx-xy athletics)
XX-xy Athletics, the athletic brand whose goal is to support female athletes by defending safety and fairness in women’s sport and to keep biological men from the sport of women and girls, published a video of various athletes who respond to Nike’s advertisement.
Powerlifter April HutchinsonThose for two years were suspended from the Canadian Powerlifting Union for speaking against a transatlet that participated in competitions in women’s categories, took an exception to the part of Nike’s advertisement on Bending.
“I was never told that I can’t bend or can’t do this or that,” said Hutchinson.
University of Nevada women’s volleyball captain Sia Liilii, who, among many teammates, fought against the decision of her school to play against Transatleet Blaire Fleming and the San Jose State Spartans last season, felt Nike missed the goal.
“That Nike Ad represented a little old feminism. I don’t think someone tells women in sport that they cannot defend their sport,” Liilii explained.
“Fake feminism”, “pretending he cares for women” and “Nike ignores the real problem” were lines used by other athletes in the video.
The “real problem” is the most important point of what XX-Xy Athletics transferred in his video reaction to Nike.
Sia Liilii tells her story in IW features ‘Hold the Line’. (IW functions)
“Women can bend, be confident, be emotional, fill stadiums. And win. But what not They do that? Speak. Especially on one subject: protection of women’s sports, said “an XX-xy Athletics press release.
“” Just do it ” – that’s your slogan, not Nike?
When the Nike advertisement was released, Jennifer Sey, a former American gymnast and founder/CEO of XX-xy Athletics, quickly called Nike on X.
“You are so full of it. The only thing that female athletes are told that they cannot do is stand up for the integrity of their sport, because they keep men outside the sport of women. Literally that’s the only thing,” Sey wrote in response To the commercial on X.
Michele Tafoya, the veteran Sport Omroep and journalist, also took an exception.
Riley Gaines is in favor of honesty in sports sports. (Xx-xy athletics)
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“Nike is too late for this party. And they are stuck in stereotypical language from about 25 years ago,” wrote Tafoya, later adding: “What a waste of advertisers dollars.”
President Donald Trump has fulfilled his campaign blood to protect the sport of women, whereby the executive order of “No Men in Women’s Sports” was signed 5 February 5 February. While some states met and the NCAA has revised its own transatlet policy, States such as Minnesota have rejected changes in their policy.
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