Super Group Limited has signed a multi -year collaboration with Atlassian Williams Racing who will see Betway and Jackpot City Logos Adorn Formula One Cars this season.
The agreement means that the two super teams become the official betting partner of the F1 team, the official casino partner, the official gambling partner, the official partner and his official Live Score partner.
Betway and Jackpot City Branding will be located on the new Atlassian Williams FW47 car, which was unveiled last week and will be driven in 2025 by Alex Albon and Carlos Sainz.
“We are pleased to participate in the fascinating world of Formula 1 in collaboration with one of the most famous teams in Motor Racing,” said Neal Menashe, Managing Director of the Super Group.
“The sport fits perfectly with the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City Logos who see circuits around the world during the varied and fun Grand Prix calendar.”
It’s here, and it’s perfect 😍 pic.twitter.com/11c7p5pwtt
– Atlassian Williams Racing (@williamsracing) 18 February 2025
Williams continues to thrive commercially
The deal continues Williams’ commercial movement before the new season and is based on last week’s announcement on a long -term title and technology partnership with Atlassian.
Williams also recently confirmed an agreement with Santander and extensive current collaborations with Duracell, Gulf Oil International and Kraken.
“We are pleased to welcome the Super Group to Formula 1 as an official partner of Atlassian Williams Racing,” said Atlassian Commercial Manager Williams James Bower.
“Williams is an image of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible Betway and Jackpot City platform to reach fans in every corner of the globe.
“We are proud of our award -winning, innovative and fan approach to corporate relationship activations and look forward to working with the Super Group in 2025 onwards.”
First match in the calendar under a month away
The 2025 season begins in Australia with one on March 14 and Raceday on March 16th.
The space is Albert Park’s Grand Prix circuit in Melbourne.
