Former lawmaker calls for a complete ‘rebranding’ of the ‘toxic’ Democratic Party


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Former Democratic lawmaker Tim Ryan said during an interview Saturday that the Democratic Party needed a complete rebranding and that many parts of the Democratic Party brand were “toxic.”

“You start with a complete reset. We need a rebrand. I think you and I have been talking about this since 2016, like, our brand is toxic in so many places and it’s like, are you a Democrat? get like in Ohio. So it needs: we need a complete restart with the DNC. We need a complete rebranding,” he told MSNBC’s “The Weekend.”

Ryan spoke to MSNBC about how the Democratic Party should move forward following President-elect Donald Trump’s victory over Vice President Kamala Harris, as several members on both sides of the party keep asking where they went wrong.

“People want to trust us. They don’t want to go to Donald Trump. I’m telling you, the people in the middle, they’re holding their noses to vote for him, but we didn’t give. We’re reindustrializing, we’re talking about American competitiveness,” Ryan added.

Tim Ryan

Former Democratic lawmaker Tim Ryan said Saturday that the Democratic Party needed a complete rebrand. (Screenshot/MSNBC)

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Ryan said the Democratic Party was in a fight with the crypto industry and wondered why.

“We need to get back to the bread and butter policy,” he continued.

Sen. Bernie Sanders, I-VT., has blamed the Democratic Party’s loss on the abandoning working class voters.

Other prominent voices in the party, including Nancy Pelosi, disagreed.

Kamal Harris

Vice President Kamala Harris delivers a concession speech following the 2024 presidential election, on Wednesday, November 6, on the campus of Howard University in Washington, D.C. (AP/Jacquelyn Martin)

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“With all due respect, and I have a lot of respect for him (Sanders), for what he stands for, but I don’t respect him when he says the Democratic Party has failed working families. That’s where we are now. Pelosi told The New York Times podcast The Interview.

Ryan suggested Democrats look to former President Bill Clinton’s “touchstone” campaign.

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“The other thing that I think is really big is that we can’t be exclusively pro-redistribution. We’re going to tax the bad guys who are rich, and we want people to strive to make money in America. We’re going to tax them because they’re really bad people and we’re going to give you money. No, it’s about growing the pie. It’s about going back on your wishes – it’s Bill Clinton’s campaign. Look at the touchstone. Reinventing government,” he said.