Companies are firing large dollars to have their ads on the air during Super Bowl 2025S
FOX Corp. sold at least 10 of the ads that will appear on Sunday, February 9th, broadcast for more than $ 8 million, according to two people familiar with the question, Variety Reported on Wednesday, January 29th. The price point has become a new record for the Super Bowl inventory.
Super Bowl “is the only place where you can summarize legitimate scale with one ad,” ” Mark EvansExecutive Vice President of Fox Sports sales, he said. “It’s not like any other thing.”
With the streaming of the change in the landscape of television, Evans said there were less places for marketers to find a large audience to watch content at the same time. He claims that several television advertisers make money that they would ever invest in shows and cable shows and instead put it in sports. “NFL has benefited from this,” he said.
The output reported that Fox started looking for about $ 7 million in 30 seconds to advertise Super Bowl and threw out the bigger part of it in August 2024 when the investor’s third quarter investor call, the FOX Executive Director Murdoch All ads are reported to be sold.
Months later, the California fires led to a group of sponsors, such as state farm insurance, to request to be released from their transactions, Variety Reported. Fox resold its time for higher prices.
Patrick Mahomes and Travis Kels.
David Eulitt/Getty ImagesIn this year’s Super Bowl – where City Chiefs in Kansas take Philadelphia eagles – Companies, including Squarespace, Pepsico and Stellantis, who announced their ads. Evans said viewers would see less advertisements to the carmaker and potentially fewer film studios and streams.
The output noted that the ads around Superbrow The television is also available at a huge price. 30 seconds of advertising in late FOX coverage have previously gone for $ 4.5 million, said one of the people familiar with the question VarietyS (It is reported that the figure was $ 2 million in the past.)
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Fox also added additional ads to the main event, with NFL agrees to allow the network to add about five spots as “floating” breaks that can appear in special scenarios, including time outside, or if the player is injured. A person familiar with the negotiations told Variety This Fox and NFL will share revenue from these ads.
Ads appear in the so -called “Flex Pods” Mike NorthThe Vice President of the League Planning League said, noting that vacations were created to stop repeated interruptions in the game.
The concept “allows you to take advantage of your stay. If you are lucky, reach the fourth quarter and maybe eight minutes in the late game and the only break is if it’s a two -minute warning, “he said. “Now we can just play football and let the game continue with quick action and excitement.”
The output reports that FOX’s latest television telecommunications in 2023 generated about $ 600 million total revenue from advertising, including the main event and ancillary programming.
