Pizza Hut began as a sit-down restaurant, decorated with tiffany lamps and checkered tablecloths. Its present is mostly delivery, bringing its products to your home (or letting you pick them up). As for his future, he’s thinking about fast passing vehicles.
The chain debuted the first of what it calls its “next-generation” restaurant design, which includes a drive-thru that will allow people to pick up a pizza without ordering in advance. The goal, the company says, is to serve guests in less than three minutes.
Hungry diners will choose a ready-to-eat item from the new menu, which includes the most popular fare, such as a personal pepperoni cheese pizza, as well as boneless wings. The first US location is now open in Plano, Texas.
While the concept is new to Pizza Hut locations in the U.S., the company already operates similar restaurants in 80 markets around the world—and says the design has driven more transactions and in-restaurant traffic at those locations.
Don’t want an already finished item? You can also pick up a digital order in stores, which will be waiting for you in a heated cabinet. Or you can order at the restaurant via a self-service kiosk and watch the food being prepared.
Customers who can grab a pie whenever they want is new to Pizza Hut, but not to the pizza industry. Little Caesar’s has a similar drive-thru concept, where people can stop by without ordering in advance and pick up a pre-made pizza.
Pizza Hut this year he is increasingly introducing new ideas to increase his brand awareness. In September, the brand offered print people’s resumes on a pizza box and deliver it to future employers, and in February it launched a campaign called “Goodbye pies” which allows you to send a pizza to the address of your ex (or future).
And just last month, the company presented by Tomato Wine by Pizza Hutlimited edition that the company says “captures the essence of Pizza Hut’s signature flavors in every sip.”
